𝐍𝐃𝐃𝐔 𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐨𝐫 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬 𝐋𝐢𝐧𝐤 𝐁𝐞𝐭𝐰𝐞𝐞𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫𝐬𝐡𝐢𝐩 𝐄𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫𝐢𝐚𝐥 𝐈𝐧𝐭𝐞𝐧𝐭𝐢𝐨𝐧𝐬 𝐨𝐟 𝐇𝐨𝐬𝐩𝐢𝐭𝐚𝐥𝐢𝐭𝐲 𝐒𝐭𝐮𝐝𝐞𝐧𝐭𝐬

𝘉𝘢𝘯𝘨𝘱𝘩𝘭𝘪 𝘋𝘪𝘴𝘵𝘳𝘪𝘤𝘵, 𝘚𝘢𝘮𝘶𝘵𝘱𝘳𝘢𝘬𝘢𝘳𝘯, 𝘛𝘩𝘢𝘪𝘭𝘢𝘯𝘥 – 𝘑𝘶𝘭𝘺 31, 2025

𝗣𝗿𝗼𝗳. 𝗝𝗼𝗮𝗻𝗻𝗲 𝗖. 𝗣𝘂𝗻𝘀𝗮𝗹𝗮𝗻, faculty researcher of Notre Dame of Dadiangas University (NDDU), presented her co-authored study “𝙀𝙣𝙩𝙧𝙚𝙥𝙧𝙚𝙣𝙚𝙪𝙧𝙨𝙝𝙞𝙥 𝙀𝙙𝙪𝙘𝙖𝙩𝙞𝙤𝙣 𝙖𝙣𝙙 𝙀𝙣𝙩𝙧𝙚𝙥𝙧𝙚𝙣𝙚𝙪𝙧𝙞𝙖𝙡 𝙄𝙣𝙩𝙚𝙣𝙩𝙞𝙤𝙣𝙨 𝘼𝙢𝙤𝙣𝙜 𝙃𝙤𝙨𝙥𝙞𝙩𝙖𝙡𝙞𝙩𝙮 𝙈𝙖𝙣𝙖𝙜𝙚𝙢𝙚𝙣𝙩 𝙎𝙩𝙪𝙙𝙚𝙣𝙩𝙨 𝙞𝙣 𝙂𝙚𝙣𝙚𝙧𝙖𝙡 𝙎𝙖𝙣𝙩𝙤𝙨 𝘾𝙞𝙩𝙮” at the 12𝙩𝙝 𝙃𝙪𝙖𝙘𝙝𝙞𝙚𝙬 𝘾𝙝𝙖𝙡𝙚𝙧𝙢𝙥𝙧𝙖𝙠𝙞𝙚𝙩 𝙐𝙣𝙞𝙫𝙚𝙧𝙨𝙞𝙩𝙮 (𝙃𝘾𝙐) 𝙄𝙣𝙩𝙚𝙧𝙣𝙖𝙩𝙞𝙤𝙣𝙖𝙡 𝘾𝙤𝙣𝙛𝙚𝙧𝙚𝙣𝙘𝙚 in 𝙏𝙝𝙖𝙞𝙡𝙖𝙣𝙙. The paper, written with 𝘿𝙧. 𝘼𝙡𝙛𝙞𝙚 𝙈𝙖𝙧𝙞𝙖 𝙍. 𝘾𝙪𝙨𝙩𝙤𝙙𝙞𝙤, investigated how entrepreneurship education shapes the entrepreneurial mindset of Bachelor of Science in Hospitality Management (BSHM) students.

The study surveyed 120 BSHM students across Higher Education Institutions (HEIs) in General Santos City, applying descriptive-correlational analysis to explore both the extent of entrepreneurship education and the factors influencing students’ entrepreneurial intentions. Results showed a predominantly female student population, with many supported by parents working as Overseas Filipino Workers (OFWs) or retirees, and most receiving monthly allowances below PHP 3,000.

Entrepreneurship education was rated at a “very high extent” across curriculum, program structure, extracurricular activities, pedagogical practices, and assessment. Students also expressed very high levels of perceived desirability toward entrepreneurship, while their propensity to act and perceived feasibility were both rated at a high extent. Notably, age emerged as a significant factor, with older students showing stronger entrepreneurial intentions in terms of feasibility, desirability, and action.

Prof. Punsalan emphasized that the findings highlight the importance of designing interdisciplinary and industry-based initiatives to strengthen entrepreneurial skills among hospitality students. The researchers recommended that HEIs promote collaborations integrating hospitality management with business, innovation, and technology through targeted training, industry immersion, and joint student-faculty projects.

The presentation aligns with𝗦𝗗𝗚 𝟰 (𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻) and 𝗦𝗗𝗚 𝟴 (𝗗𝗲𝗰𝗲𝗻𝘁 𝗪𝗼𝗿𝗸 𝗮𝗻𝗱 𝗘𝗰𝗼𝗻𝗼𝗺𝗶𝗰 𝗚𝗿𝗼𝘄𝘁𝗵) by promoting entrepreneurship as a driver of sustainable opportunities for youth and local industries.

Punsalan’s presentation was part of the seven-member NDDU delegation to the HCU International Conference, co-hosted by NDDU, with the theme “𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝘁𝗼 𝗦𝗲𝗿𝘃𝗲 𝗦𝗼𝗰𝗶𝗲𝘁𝘆”. The event brought together scholars from across Asia to advance academic discourse, cultural exchange, and global partnerships in research.