๐๐ข๐ฏ๐จ๐ฑ๐ฉ๐ญ๐ช ๐๐ช๐ด๐ต๐ณ๐ช๐ค๐ต, ๐๐ข๐ฎ๐ถ๐ต๐ฑ๐ณ๐ข๐ฌ๐ข๐ณ๐ฏ, ๐๐ฉ๐ข๐ช๐ญ๐ข๐ฏ๐ฅ โ ๐๐ถ๐ญ๐บ 31, 2025
๐๐ฟ. ๐๐ฒ๐๐๐ถ๐ฐ๐ฎ ๐ฆ. ๐๐๐ฒ๐๐ฎ๐ฟ๐ฟ๐ฎ, faculty researcher of Notre Dame of Dadiangas University (NDDU), presented her co-authored study โ๐ผ๐จ๐จ๐๐จ๐จ๐๐ฃ๐ ๐๐๐ง๐ซ๐๐๐ ๐๐ช๐๐ก๐๐ฉ๐ฎ ๐๐ฃ๐ ๐๐ฉ๐ช๐๐๐ฃ๐ฉ ๐๐๐ฉ๐๐จ๐๐๐๐ฉ๐๐ค๐ฃ ๐๐จ๐๐ฃ๐ ๐ฉ๐๐ ๐๐๐๐๐๐๐ผ๐ ๐๐ค๐๐๐กโ at the 12th Huachiew Chalermprakiet University (HCU) International Conference, held on July 30โ31, 2025, in Thailand.
The study, written with fellow NDDU researcher ๐๐ฟ. ๐๐ผ๐ฎ๐ป๐ป๐ฒ ๐. ๐๐ฎ๐๐ฎ, ๐๐ฃ๐, examined service quality at a university in General Santos City, Philippines. Using descriptive, comparative, and correlational designs, the researchers evaluated service quality across five SERVQUAL dimensionsโreliability, assurance, tangibles, empathy, and responsivenessโand analyzed their impact on student satisfaction.
Gathering responses from 574 students, the study revealed that while the university achieved excellent ratings across all service dimensions, a gap remained between expected and perceived service quality. Despite this, students expressed very high satisfaction levels, with responsiveness, reliability, assurance, and empathy identified as the strongest predictors of satisfaction. Interestingly, tangiblesโsuch as facilities and equipmentโwere found to have a minimal effect when other factors were considered.
The research not only underscores the importance of continuous service improvement in higher education but also offers practical recommendations for enhancing student experiences.
Her presentation formed part of NDDUโs wider engagement in the conference, where seven NDDU faculty researchers showcased their SDG-aligned studies in education, entrepreneurship, human resource management, environmental sustainability, renewable energy, jurisprudence, and internationalization.
With the theme โResearch to Serve Societyโ, the HCU International Conference emphasized scholarly contributions to achieving the ๐จ๐ป๐ถ๐๐ฒ๐ฑ ๐ก๐ฎ๐๐ถ๐ผ๐ป๐ ๐ฆ๐๐๐๐ฎ๐ถ๐ป๐ฎ๐ฏ๐น๐ฒ ๐๐ฒ๐๐ฒ๐น๐ผ๐ฝ๐บ๐ฒ๐ป๐ ๐๐ผ๐ฎ๐น๐ (๐ฆ๐๐๐), particularly ๐ฆ๐๐ ๐ฐ (๐ค๐๐ฎ๐น๐ถ๐๐ ๐๐ฑ๐๐ฐ๐ฎ๐๐ถ๐ผ๐ป) ๐ฎ๐ป๐ฑ ๐ฆ๐๐ ๐ญ๐ณ (๐ฃ๐ฎ๐ฟ๐๐ป๐ฒ๐ฟ๐๐ต๐ถ๐ฝ๐ ๐ณ๐ผ๐ฟ ๐๐ต๐ฒ ๐๐ผ๐ฎ๐น๐).
As a co-host of the event, NDDU reaffirmed its commitment to academic collaboration, regional dialogue, and producing research that responds to societal needs.